Bijoy heads the Adventure Division. An ex-motoring journalist and founder of Business Standard Motoring magazine, Bijoy has tested and written about almost every car worth driving. As a motoring journalist, Bijoy has travelled the world and is a man full of stories. Upon joining the Mahindra family, Bijoy was entrusted to take the newly formed Adventure division to new heights in 2011. He’s masterminded some epic drives and concepts which have turned into mega properties over the years – be it the expeditions or the rally team. With him at the helm, Adventure continues to push boundaries and give you an experience of a lifetime every time you hit the road with us.
Bijoykumar.Y
Chief Of Adventure Initiatives
Vinod Nookala
DGM – Mahindra Adventure
Vinod Nookala is a passionate off-roader who has been with Mahindra Adventure since the very beginning. He was the brand manager for the Mahindra Thar and was responsible for the launch of this iconic brand. Now full time with Adventure, Vinod is a man on a mission and second in command. He oversees the operations of Mahindra Adventure and is directly involved with the Great Escapes, Off-Roading Trophy, and Expeditions.
Ryan Lee
Manager – Mahindra Adventure
The youngest member of the team Mahindra Adventure, Ryan is always bustling with energy & new ideas. His passion for travel & auto has helped him learn the ropes quickly and plays an integral role in the ideation, organization and execution of drives across functions including the rally program. He is the do it all guy that competition might want to hire.